Communications
Programs
Communications
ProgramsMPDC Harnesses The
Awesome Power of Public Relations
[Hyannis, Cape Cod, MA-June 2000] From hieroglyphs to JFK's inaugural address and interactive websites, written and spoken words have proven their power to influence, persuade, intrigue and convert.
Public relations is the art of influencing public opinion-the very business of inducing the public, through media, to gain and maintain a positive understanding of-and concomitant goodwill towards-an entity. Through media, a positive and thorough understanding is disseminated. The power of editorial endorsement, spoken or written, is credited with three to five times the value of advertising in the same medium. Positive, public placements are the fast lanes to recognition, awareness-and the attendant rewards they bring.
Enter Michael Patrick Destinations & Communications (MPDC). MPDC began its public relations, destination marketing and strategic planning programs a decade ago. In that time, the firm has secured hundreds of outstanding placements-and virtually millions of impressions for an impressive-and growing-client list. Coupled with a decade's worth of destination marketing and strategic planning successes, the firm represents an ideal solution to the 21st century's communication and destination marketing challenges.
Whether announcing timely news of interest to a press corps hungry for breaking news, promoting an innovative new product or publicizing successful ventures, MPDC discerns the most appropriate and effective outlets and contacts. And MPDC will place your product, company or destination in the forefront of the journalistic mind, creating significant awareness for your company.
Since its inception in 1989, the firm has evolved, forging and cementing relationships around the globe. MPDC's high profile in the domestic and international editorial communities has delivered its clients' vital messages from the American heartland to the Saarland, from Jerusalem to Japan, from Big Ben to Big Sur, from your hometown to the global economy's business capitals.
Different by Design
MPDC
is a nontraditional firm-by design. It does not indiscriminately
contact its editorial colleagues with unnecessary and un-newsworthy
press releases. Rather, it culls through the information profile
of each client, to determine the data and story angles appropriate
for targeted outlets and the clients' editorial needs, a philosophy
designed to warm the cockles of the hearts of target publication's
writers and editors. This discerning posture distinguishes MPDC
and its clients, building credibility and coverage for them.
Publicists are adept at seeing the world from many perspectives.
Dissecting and scrutinizing the information to reap unexpected-often
serendipitous-results: the food feature or country inn photo
essay in a fashion magazine, a popular muffin brand-cum-namesake
of a rural country inn... Enter MPDC again, the nontraditional
public relations firm. MPDC works closely with publications
whose readerships align closely with the clients' targeted markets.
It conducts in-depth interviews and research, uncovering high-yield
information and facts which can turn an otherwise unexciting
or dubiously newsworthy "byte" into a powerful feature
story.
Every client's press materials are closely tailored to its/their needs and goals as ascertained during briefings employed to cull the invaluable news nuggets and newsworthy details from the mundane. Publication and media outlets often determine the angle, and press materials are modified to provide the perfect match between journalists' and clients' goals. MPDC develops powerful story angles and writes compelling and comprehensive press materials. It also maintains vigilance and awareness of the editorial community's needs, thereby keeping its clients at the top of journalists' minds.
Not Just Telephone Calls
The MPDC professionals are in regular communication with relevant editorial entities. These contacts are not merely telephone calls; rather, they are relationships in progress. The rapport developed over time, through delivering the editorial community with what it needs and wants, imbues MPDC with tremendous credibility. MPDC is aware of new trends and assignments, masthead changes and hot topics and trends and is proactive in suggesting themes and story angles. The ongoing relationships with editors and writers means that MPDC has earned the respect and trust of these vital individuals.
Why Michael Patrick ?
Each member of the firm's professional staff is a master of the art of communications and public relations. MPDC will distill the client's crucial message, hone the client's their press materials, refine the client's message and then provide the ever-elusive introductions to those very media which are so vital to create branding, awareness and press coverage. Branding creates a positive image, deters competition, develops loyalty and provides staying power. This firm's impressive track record of providing first-class client materials and delivering the desired placements and exposure will fulfill the criteria of even the most cynical and demanding taskmaster. At MPDC, public relations is not a sideline or a part-time endeavor. Rather, it is the firm's primary mission, allied closely with the destination marketing and strategic planning aspects so crucial to achieving and maintaining the marketing edge.
