MPDC
Releases
News Release
Contact: Glenn M. Faria, 508-790-0566
glenn@mpdcltd.com
Destinations & Communications
Gets Nod for Cape Cod Chamber
Public Relations
[January 2001 Hyannis, Cape Cod, MA]— Michael Patrick Destinations & Communications, Ltd. (MPDC), of Hyannis, MA, has been awarded the Cape Cod Chamber of Commerce travel and tourism public relations account after a competitive bidding process. MPDC offers tourism public relations, destination marketing, strategic planning and marketing partnership development services.
This award marks the first time the Cape Cod Chamber has retained outside public relations counsel. MPDC’s mandate as public relations agency of record is to target domestic publications within markets specified by a Chamber leadership survey and its own research with a very clear message: Cape Cod is definitely “Open for Tourism” from January to June. Domestic drive and short-haul markets will initially be targeted with the new message.
MPDC will, in concert with Chamber and community leaders, research, develop and gain approval for several themes which capitalize on Cape tourism assets, such as its geography, beauty, accessibility, cultural heritage, plentiful lodging and dining establishments and dozens of golf courses, to name a few. Combined with Cape Cod’s designation as “America’s #1 Arts Destination” by AmericanStyle magazine, this constellation of themes will form the core of MPDC’s highly targeted and proactive public relations campaign.
“The Chamber is excited about this
new initiative, which will create
significant awareness of Cape Cod as a winter and spring destination,
driving business in traditionally quieter seasons, namely January
through
June,” said Wendy Northcross, the Chamber’s chief operating
officer.
Cape lodging, dining and mercantile establishments’ business
is markedly
soft during these months and, as the Cape’s shoulder seasons
have been
extended through Christmas, the greatest opportunity to increase
visitation is during this six-month period.
