MPDC - Fact Sheet
396 Main Street, Suite 3, Hyannis, Cape Cod, MA 02601 USA
Vox
508 790 0566
Fax 508 790 0565
E-mail: info@mpdcltd.com
Established: 1989
Staff: Glenn M. Faria,
CHME, President
William P. DeSousa, Vice
President (German-speaker)
Sarah Graham Mann, Senior
Consultant
Christian Kobrow, German
Trainee (German-speaker)
Mission: To provide outstanding, efficient and effective marketing, public relations and strategic planning services to our clients. Operates under the overarching philosophy that partnerships, often between public and private entities, are usually the best possible solutions to marketing challenges and opportunities. When combined with a powerful public relations program and state-of-the-art technology, partnership development will be the key to success in the decades ahead.
Overview: A full-service tourism communications firm offering public relations, destination marketing and strategic planning for travel and tourism. Its innovative, imaginative and efficacious approaches have earned MPDC an impeccable reputation for results-namely publicity, increased visitation and predictable outcomes. The firm's ability to coordinate, dovetail and capitalize upon promotional and merchandising efforts on several fronts-public relations, promotion, advertising, design and consumer and trade sales-make it an inspired choice.
Destination
Marketing: MPDC has
thorough, in-depth experience in cultivating, planning, implementing
and hosting effective press and trade familiarizations based
upon its handling hundreds of such visits for its clients. Its
particular expertise is in the international tourism marketing
arena, with clients such as Discover New England (New
England's international DMO), Massachusetts Office of Travel
& Tourism and Massachusetts Port Authority (Massport).
MPDC creates and capitalizes upon partnerships and sponsorships
between its clients, destinations, industry partners, airlines
and the private sector. The firm has demonstrated expertise in
publishing destination marketing collateral.
Success
Stories: The firm's accomplishments include on-site destination
travelogues, such as Spring 2000's Bavarian Broadcasting's May
2000 Fernweh New England Odyssey; 1998's and 1999's UK
Travel Channel's New England presentation; major department
store billing insert mailings, such as 1997's UK Littlewood's
promotion, resulting in one million+ New England impressions;
a fashion shoot resulting in a three-edition Cape Cod, Massachusetts
feature in Clin d'Oeil, a major Canadian fashion magazine
(readership 350,000+); consumer show cooperatives at the Destinations
consumer show (London) and Holiday & Travel Shows
(London and Manchester, UK, and Glasgow, Scotland).
Public
Relations: MPDC's'well-developed-and
growing-global network of travel press is a key asset for its
clients. MPDC heightens clients' visibilities and increases
publicity through travel press solicitation, special event development,
media outreach and other communication initiatives. It has placed
editorial stories and features worldwide in a wide range of media.
The firm researches and writes concise, accurate, professionally
targeted and immediately usable press kits, news releases and
communications vehicles-the backbone of any communications initiative.
Story abstracts, feature- and image-building ideas and story
angles are developed and included in press kits. The firm's imaginative,
cost-effective and made-to-measure public relations initiatives
augment and dovetail with client advertising campaigns. The firm
also provides full design, copywriting, production and printing
of promotional materials-lure pieces and destination marketing
collateral-and all communications vehicles.
Building Press Partnerships and Relationships: The MPDC team has a tremendous sensitivity
for the press. Throughout its decade-long acquaintance with and
working in the editorial community, MPDC has understood
how the editorial 'food chain' operates. It understands
what journalists need to complete assignments, and is able to
discern writers' and editors' esoteric-often unexpressed-needs.
MPDC has found that such nuances create "bonding"
experiences integral to creative editorial processes. MPDC
is journalist-oriented and understands journalists occasionally
require exposure to venues and individuals beyond the "client
list." The firm offers no cookie-cutter solutions; rather,
it brings innovation and imagination to bear on client needs.
MPDC offers total support for qualified press including:
familiarizations, pre- and post-trip assessments and planning,
destination and personality images, comprehensive support for
assignments including research and on-the-ground support in visited
destinations (arrangement of transportation, lodging, admissions,
interviews, meals, research and coordination of the actual visit)
and activities attendant to developing, planning, hosting and
following up on press visits. In addition to providing the traditional
"outlets," MPDC's creative team is always seeking-and
finding-nontraditional (often more effective) venues and placements,
such as major consumer goods packaging, fashion shoots, travelogues
and background venues for all manner of product catalogues.
International
Marketing: MPDC maintains
ongoing initiatives in the UK and Germany-proven markets of tremendous
potential-which have yielded exceptional results. In these and
other international markets (e.g., Iceland, Netherlands, France,
Brazil, Japan and Luxembourg) excellent placements and exposure
have been achieved. The firm's familiarity with both global travel
trade and consumer press is comprehensive and thorough. MPDC
has conducted press events centered around major consumer and
trade shows in the UK, Netherlands and Germany. In 1999 and 2000,
MPDC hosted 'afternoon teas' for impressive delegations
of both UK and German press. The former, a "New England
Afternoon Tea" held at the prestigious Royal Thames
Yacht Club in London, and the latter, the annual board meeting
of FEDAJT (European Federation of Travel Journalists)
at International Tourismus Börse (ITB) in Berlin,
have become 'annual events.' In autumn 1999, MPDC
conducted a series of press briefings across Germany which 40
high-profile German journalists attended.
